Andros HollandPromotion campaign / anwb

Bonne Maman is a French jam and desserts brand, with its products’ famous red and white chequered lid. Bonne Maman is well-known for its quality, that has remained unchanged throughout the years.

Alterego launched a collecting campaign in supermarkets selling jam and desserts from Bonne Maman. By accumulating Bonne Maman ‘checks’, you could obtain a Bonne Maman special edition of the ANWB Bed & Breakfast guide. For this, we provided aid with on-pack promotion, print campaigning and p.o.s. materials. The guide was made in cooperation with ANWB.