I Love CrisisInspiration in times of crisis
Alterego loves the crisis, it forces us to be at our best. Based on this state of mind, Alterego developed I Love Crisis: a Dutch-spoken platform for inspiration and networking focused on creative entrepreneurs who are contributing to the ‘new economy’ in a positive way, based on respect and successful exchange. Become a Crisis Lover on www.ilovecrisis.nl
Michel Le RouxChairman of the « Grandes Ecoles » network
Michel Le Roux, general manager at Alterego, is also Chairman of the Dutch « Grandes Ecoles” (RGE) network, which brings together old students currently occupying top functions in several Dutch companies. The Goal of the RGE is to let their members meet and inspire each other. Wine, gastronomy and culture are always present, as was the case during the annual cocktail at The College Hotel in the presence of the French Ambassador.
Tussock Jumper WinesDress up for something different
After a successful introduction in New York and New Jersey, Tussock Jumper can now be found online. Together with Wine Forces, Alterego created this wine brand containing the best wines of the world. In an interactive brand experience campaign, we reveal a Saga of the Tussock Jumper sheep and his quest for the Herd and the mystery of the “Red Jumper”. Follow the Herd: www.tussockjumperwines.com, facebook and twitter.
Loire tasting at LUTEChic and trendy
On December 12th, Alterego and Interloire organised a tasting of wines from the Loire region at the restaurant LUTE. Its goal was to show how Loire wines fit perfectly with the newest trends: fine bubbles, chilled red wines, dry rosés and delicious sweet wines. The wines were accompanied by beautiful amuses from Peter Lute: jury member for the NET5 television show: de Dutch Junior MasterChef.
Coteaux du LayonSweet Loire tasting
A high-profile Masterclass and tasting was held by master of Wine Lars Daniëls. In the spotlight were the relatively unknown Coteaux du Layon, sweet wines from the Loire. Coteaux du Layon are beautiful dessert wines with a wealthy and full flavour. Adding the scenery of Bistrot de la Place, we came to a successful, informal Masterclass.
Chilly iBoxWith whom do you share your inimate secrets?
Since early December, the Chilly iBox app was put online. On behalf of the Chilly brand, for fresh intimate care, Alterego developed this facebook application for the online campaign following the phrase “My intimacy, my Chilly”. The iBox is an online girls-only communication tool which allows women to share their most intimate secrets with a group of close friends. See the Chilly iBox on: www.facebook.com/ChillyiBox
Be prepared for 2012Quick Business Building tools
2012 is approaching rapidly. For Alterego, time for new beginnings! Following our ideal - Alterego helps build businesses and Brands from the bottom up, and through the line – we offer useful and contemporary tools for your brand or business. Whether you need a website, social media advice, a corporate logo or a simple ad design, Alterego provides professional quality at smooth prices, aimed at insuring your future. Interested? info@alteregomarketing.com
Meleya BoxStimulate young Ethiopian entrepreneurs!
Alterego is together with Meskel ans Nyenrode/NBS launching the Melaya Box project. This box contains all ingredients needed in order to share the Meleya Ethiopean coffee experiance. The Meleya Box Will be proposed by the Nyenrode students to the Dutch companies in order to recruit friends an sponsers for the Meleya Foundation. This project consist in further developing our entrepreneurship center in Adis Ababa.
Excentricity at the Amsterdam Gay PrideX Noir spots Miss/Mr eXcentrique
During the Amsterdam Gay Pride, X Noir was present at the Rembrandtsquare where the party 'NoirBlanc' was organized: the place to be! The X Noir Brut Rosé was served and it was visible in many ways. X Noir wants to accentuate the meaning of 'eXcentricity, enjoying and being yourself' with for example the Miss/Mr eXcentrique photo challenge. On the mobile website and on the facebook fan page people have a chance on winning an eXentrique Night in Amsterdam.
Torres and ZorroMeant to be shared
For the campaign 'Torres, meant to be shared', Alterego organizes the Torres & Zorro win action. Since the 1th of August, the bottles of Torres wine at Gall&Gall have an action label through which people can win entrance cards for the successful musical Zorro and many other prizes at torres.nl/meanttobeshared. Torres is also present on facebook and in theatres. Make sure to like the facebook fanpage !
Alterego introduces Chilly onlineMy intimacy, my Chilly
On behalf of Chilly’s fresh intimate care, newly on the Dutch market and already market leader in Italy, Alterego is developing an online campaign following the phrase “My intimacy, my Chilly”. Starting July, Chilly will be available at several majour drugstores in Holland. The Chilly website allows anyone to discover their personal Chilly type, share their experiences, request free samples and get an in-store discount. Discover our new Chilly campaign soon at www.chilly.nl!
ISO & CSRWork in progress
The principles of Corporate Social Responsibility as described in the ISO-26000 are Alterego's top priority. For example: Meleya, by which Alterego directly contributes to community involvement and development, human rights, labour practices, the environment and fair trade. Read more here.The process of quality management is in progress and according to the planning we expect to be certified for ISO-9001 soon.
US of Minds
United State of Minds is a cultural venture initiated by Alterego to support identity empowerment for poorer suburban neighbourhoods. How? By allowing young artistic talent from these parts to express themselves on our soon-to-come international multimedia platform.
Love EvolutionCampaign against STDs
With Love Evolution, Alterego strives to enforce sexual awareness through an online social platform campaigning against the spread of STDs.
Dilmah & food matchingNewest trend at Horecava fair
For Dilmah, Alterego has brought tea and food together to create a new trend at the Horecava fair 2011. As contribution to this qualitative and responsible tea brand’s running marketing strategy, Alterego has developed a new positioning plan and developed appropriate promotional tools, not the least of which a BooQi leaflet handed out many of the fair’s 51.000 professionals visiting. Please read more on our blog.
TorresTorres creates a Spanish feeling on the Margriet Winterfair
For the opening of the new campaign "Meant to be shared", Torres presented its wines on the seven-day long Margriet Winterfair. Torres selected several wines especially for the fair, so that women could drink together with their friends, while enjoying a tapa or two. Interested in the stand? Find the pictures on the site.
J.P. Chenetlaunch webshop
As a follow-up to this year's J.P Chenet communication campaign, Alterego has established a system for generating consumer fidelity. This will take effect in the shape of a web shop where consumers can buy fun J.P. Chenet accessories such as wine glasses, wine coolers, cork screw etc.. By collecting and sending 10 coupons from the capsules obtained from J.P. Chenet bottles, the consumer will receive 5€ discount on his purchase. Go to http://vivejpchenet.nl/online-shop
Productschap Wijn Marketing Awards 2010Second nomination in a row!
Alterego was nominated again this year for the Productschap Wijn Marketing awards. This time for our J.P Chenet promotional campaign 2009.
Watch video here.
Single & FabulousAwards 2010
With renewed effort, we managed to stage another cool branding performance this year at the 'Single & Fabulous' awards. This time however, not Rosé d'Anjou but our Moods campaign was at its centre. Be sure to check our blog here.
FIT foundintranslationA new network is born!
Alterego is the founding member of FIT, a new European network of 13 marketing agencies specialized in food & drinks and operating in 12 countries. FIT focusses on quality products with a potentially strong identity. Every market being specific, FIT thinks global and thinks local before acting.
Mood PartyFeast off all your senses!
Weeks of preparation, creativity and hard work came together to form our very first MOOD PARTY for the sake ofFrench wine promotion. Along with theWoodstock69 ‘pirates’, dressed up as Romans for the occasion, we tried to shape an ultimate mood experience.
Come look at some beautifulphotos and read all about the MOOD PARTY on ourBlog.
Alterego has moved!New location : Labs55
The "ID activators" have taken up shop in their favourite town, within a stone’s throw of The Hague HS station. WithinLabs55 and its creative, modern industrial atmosphere, Alterego finally feels completely at home, and can be reached at the following coordinates:
Lulofsstraat 55 unit 30
2521 AL The Hague
The Netherlands
Rosé d'AnjouMore than ever, its true identity revealed
The king of rosé is back in the game! This time, Rosé d’Anjou shows its true self through eloquent and shapely bottle stickers. With Alterego’s prolonged cooperation with the brand, a new action is announced, that will sweep up the consumer and take him to the world of Live Magnificent. Be sure to keep an eye out for those labels!
J.P. Chenet'Vive la vie'
It is time to enter the second year of our J.P. Chenet repositioning campaign. All eyes will be directed to the Cinsault-Grenache variety, under the recurring slogan ‘Vive la Vie’. For you rosé lovers out there, here’s some advice: prepare for a rising tide of new product offers and amazing prizes to win!
French winesVins d'émotions
Staying true to its last campaign "In welke wijnmood ben jij", Alterego decided to renew the vows of the wine-mood marriage. After having to repitch for French wine promotions in the Netherlands, we reemerged as victor for the second time, and are launching our yearlong image campaign this spring. Moods are at the core. It goes to show that French wines are nothing if not filled with emotion...
KenniscentrumA closer view of the food&drinks branch
Alterego is launching its own research centre: an observatory for all new trends on the food&drinks market. It will serve as a tool to define strategies that fit your every need: product placement, creation of identity, branding, business opportunities in multiple channels, and more...
The Grand Carousel of SensesTravel through your emotions
On November 7th, during the Stars, Food & Art event at The Grand hotel Amsterdam, a new concept finally saw the light of day: The Carousel of Senses. Five emotions were depicted: Sensual, Tough, Extravagant, Nostalgic, Serene. Jonnie and Thérèse Boer presented Michelin starred dishes and wine, while Woodstock69 provided the show, with music, song, a VJ and an aroma DJ. Please visit Carousel of Senses
Rémy Pannier Win an Eva Solo BBQ!
Alterego came up with a Win action for French wine brand Rémy Pannier, by Ackerman. People were given the chance to win an Eva Solo BBQ or a catered barbecue night with friends. All you had to do was participate online and find out if you had won.
Beside this instore/online campaign, we performed a market research for Ackerman´s Rémy Pannier wines.
DilmahPure in Tea
Dilmah is the largest tea family business in the world. Strong of culture and origin, Dilmah tea offers quality and flavour. With the desire to reach out to its consumer base, Dilmah has asked Alterego to perform a case study of the Dutch tea market.
Wijn Marketing Awards 2009Alterego wins the 'Productschap Wijn Marketing Awards 2009’
J.P. ChenetOutdoorcampaign covers the Netherlands
AlteregoThe Identity Makers
WoodstockLive magnificent party !
Rosé d’Anjou is the king of all rosé wines. This was proven during the royal party on June 13th at Woodstock. The theme ‘Live magnificent’ was beautifully illustrated around a festive and anachronic ambiance.
Maximaplays pétanque.
Princess Maxima inaugurated the renovation of the Lange Voorhout in The Hague, in the presence of city officials, who faced several company teams in a pétanque tournament. The Rosé d’Anjou, sponsor for the event, flew magnanimously.
J.P. Chenet blossoms in the Netherlands once more.
Alterego has obtained the J.P. Chenet pitch. A large publi-promotional campaign wil be revealed in September.
MeleyaFoundation
The Meleya Foundation emerged on May 28th 2009. To its five members, among which the initiators Debritu Lusteau and Michel Le Roux, « empowerment through exchange » is their main goal.
Daretoo:do you dream or do you dare ?
An internet platform where all who dream can find inspiration, information, news and professional advice. A place where people come to realise their craziest fantasies and humblest wishes. Meet us at Daretoo.nl
CrisisInspiratie in crisistijd
Alterego Marketing is er van overtuigd dat je de crisis het beste kunt overwinnen met een positieve geest. Onze website Ilovecrisis.nl wil iedereen positief inspireren in deze moeilijke tijd. We bieden tegelijkertijd een crisis marketingcommunicatie pakket aan om onze klanten te leren ook van de crisis te houden.
Vouvray white chocolate lipstick... for you ladies!
To call attention to the Vouvray wines at the Wine Professional event,Alterego has had a lipstick created, made from white chocolate. This award-winning premium chocolate is perfect in combination with the sweetness of Vouvray wines.
Vinifhlor'in welke wijnmood ben jij?'
Alterego Marketing ontwikkelt voor Viniflhor een meerjarige campagne om Franse wijnen weer stevig op de Nederlandse kaart te zetten. In welke wijnmood ben jij? draait rond de website mijnwijnmood.nl, die deelnemers een wijnadvies-op-maat geeft dat aansluit bij hun stemming
Skalli wedstrijd
In samenwerking met 'Taste of Art' organiseerden we voor het Zuid-Franse wijnhuis Robert Skalli een wedstrijd onder kunstenaars waarbij de oneindige lijn bron van inspiratie vormde. In het logo van Robert Skalli is de oneindige lijn van de Franse kunstenaar Bernar Venet terug te vinden. Het winnende kunstwerk van Susan de Waard, 'letterlijk en figuurlijk de oneindige lijn', mag nu prijken op de onderborden van het Rosarium.
Languedocop de Smaakparade
The Languedoc wines were the main attraction at the latest outdoor culinary fair called Smaakparade. 220 wines were tasted in a wide circus tent, under the theme of “Languedoc makes time stand still”. At the event, a “Thuissommelier van het Jaar” was named.
Meleya presented at Arti08
The Art, Design & Taste fair “Arti08” has chosen Meleya as its exclusive coffee sponsor. Meleya, embraced by Ethiopian artists, has given taste to this creative fair. It’s the “unique embrace” between Art & Taste.
Bonne Maman claims wintertime
By means of a countdown campaign in the Telegraaf, Bonne Maman made good use of the extra winter hour: on Sunday morning of October 26th, 50 consumers got a chance to enjoy a nice family breakfast!
Vinesso: a new light shines on the Bag in Box wines
In cooperation with Princess, wine importer Baarsma launched a new Wine tap & Cooler. The Princess packaging, as well as the accompanying Bag in Box line, were designed by Alterego. The name “Vinesso” also came from us.
BooQicredit-card-sized maximum exposure
For the new company BooQi Media Solutions, Alterego developed a marketing and communication strategy, a corporate identity and a website. We designed the first BooQi’s, made the sample packs and the inserts for the Adformatie.
FIT First profit from cooperation!
FIT did its first pitch and won: Interloire Belgium! The campaign proposition for Loire wines, “the noble escape”, was elected unanimously. FIT started a 3-year contract with Interloire for an above- and below-the-line campaign.
SmaakparadeA unique embrace with the Dutch public!!
Meleya was officially launched during the Smaakparade. With the help of economics students from the New Business School Amsterdam, Alterego and partner Debritu Lusteau created this Ethiopian coffee brand. As the slogan says, every new visitor brought its own “unique embrace”.
XXXSNew website of Amsterdam for the young
In Amsterdam, there is a specific youth section dedicated to organising activities in the city. XXXS, as it is named, was conceived by and for Amsterdam adolescents ranging from 12 to 18 years of age. Alterego developed its website in a way that members of XXXS can add to its design themselves. The objective was to adhere to all the specific wishes of the on-line individual user.
Viniflhor Alterego wins pitch French wines
Of the four bureaus competing in the final pitch round for “French wines”, Alterego prevailed. For the next three years, Alterego will execute the campaign “Franse wijnen zijn veelzijdig, jij toch ook?” (French wines are multi-faceted. Are you?) for Viniflhor.
PUROSaving the rainforest
As assigned by coffee producer MIKO, Alterego developed a marketing strategy for the fair-trade brand PURO, emphasising on ‘saving the rainforest’. Part of the winnings will be directed to buying land to protect rain forests. During the Horecava, you could already help yourself to a ‘green’ foretaste.